Reanna
Hilario
About
"Music is my everything" is a quote used often by Reanna. She surrounds herself with music everyday. Be cautious when you ask her about her dreams and goals because chances are, once she starts talking about her love and passion for radio and music, she might not stop - that's how passionate she is! During Reanna's undergrad career at the University of La Verne, discovering her love for music and radio changed her life forever. She found herself in her music and production work. She devoted her time to perfecting her craft. At the time, she wanted to learn as much as she could. To this day, she continues to seek new knowledge about music and radio.
Reanna lives by the quote, "I don't want to end up simply having visited this world" as she lives her life with a positive attitude and a beat in her step. She works hard everyday, but when it comes to what she's passionate in, it doesn't feel like a job - it feels like a dream.
Work Experience
JULY 2019 - PRESENT
Administrative Assistant
KARL-STORZ Endoscopy-America, Inc. - El Segundo
At KARL-STORZ, Reanna got a chance to break outside of music and see a side of the corporate world. Here she provides assistance as it relates to customer accounts, quotes, promotions, reports, and corporate initiatives. Among her job duties, she delivers a wide range of administrative support including calendar management, presentations, business meeting planning, expense management, and travel coordination. She processes expense reports and reconciles AMEX statements in accordance with corporate Travel Policy and acts as a liaison connecting sales employees to internal departments.
APRIL 2020 - PRESENT
Band Manager & Co-Founder
lostRockett Management - LOS ANGELES
In the midst of the early days of the pandemic, Reanna found herself out of her dream job. Gutted and heartbroken, she took her heartbreak and reached out to an old co-worker and friend. A few conversations later and Reanna co-founded lostRockett Management with Chris Hudson, the current Director of Marketing and Branding at 5B Media. At lostRockett, Reanna co-manages LA based national bands, Sleeptalk and KidEyes. She provides day-to-day guidance to the bands and delivers a wide range of management support including booking gigs, planning EP/album projects, orchestrating record releases and tours, and creating marketing, merchandising, and social media strategies. She spends most of her time promoting the bands by conducting public relations activities, writing press releases, advising on a band’s brand development, and sending out demos. Every now and then she will negotiate contracts on behalf of the bands, and read through contracts to ensure terms are to the band’s benefit.
MAY 2019 - MARCH 2020
Producer - KROQ Locals Only
ENTERCOM - LOS ANGELES
Promoted from Producer's Assistant to the Producer herself, Reanna met tight deadlines everyday. As Producer, she generated new concepts and organized scheduling, sourcing, and confirming guests for the KLO webisode series: KROQ to The Rescue and KROQ Local Commute. She collaborated with the digital, sales, and promotions teams to meet client deadlines and ept up to date with current affairs for show content that is topical and well- researched. Her favorite part was working alongside Kat Corbett and assisted in curating the KROQ Locals Only show playlist.
APR 2018 - MAY 2019
Producer's Assistant - KROQ Locals Only
ENTERCOM - LOS ANGELES
KROQ Locals Only is a two-hour show hosted by Kat Corbett on the World Famous KROQ. As a PA, Reanna stayed current with local bands from the LA and OC area and assisted the producer with putting together KLO events, as well as helping plan coverage for upcoming events. In addition, she supported Kat with whatever she need. Other duties were assigned on a
day-to-day basis.
OCT 2017 - MARCH 2020
KCBS-FM/KROQ/KAMP Press Assistant
ENTERCOM - LOS ANGELES
Working with Ann Ingold (previous producer of KROQ's Loveline), Reanna got to be her Press Assistant for all the major Entercom/Radio.com shows throughout the year. She had been a press assistant for KROQ's Almost Acoustic Christmas, Weenie Roast, AMP Radio's We Can Survive, and 93.1 JackFM's anniversary shows. As a press assistant, Reanna kept track of media lists, participated in brainstorming and planning sessions, assisted in organizing and execution of press room interviews, meet and greets, etc.,​ assisted in tracking media coverage on social media,​ and undertook general administrative and clerical duties. Other assignments were given on a show-to-show basis.
KCBS-FM/KROQ Board Operator
ENTERCOM - LOS ANGELES
As a board op, Reanna got to work for two of the greatest stations in LA. When she came in, she was in charge of monitoring semi-automated digital studio operations, maintaining the program log, adding and subtracting on-air content to meet time goals, monitoring online news sites, and answering phones.
JUL 2017 - MARCH 2020
JUL 2016 - MARCH 2020
KCBS-FM/KROQ/KAMP Promotions Assistant
ENTERCOM - LOS ANGELES
As a promotions assistant, Reanna lead contest fulfillment, fostered listener interaction, conducted on-site execution of events, used social media to enhance listener engagement and performed general office duties.
AUG 2015 - MAY 2017
KULV-FM On-Air Talent
KULV-FM, also known as, 107.9 LeoFM, is the on campus radio station at the University of La Verne. Here, Reanna has held several positions. She has been an on-air talent since August 2015.
JAN 2017 - MAY 2017
KULV-FM Promotions Director/Coordinator
In Spring 2017, she became the Promotions Director/Coordinator. As Promotions Director she created and coordinated on-air promotional giveaways and events, interacted with advertisers for promotional giveaways and created/booked on campus hits.
AUG 2016 - JAN 2017
KULV-FM Music Director
In Fall 2016, she was the Music Director. As Music Director she established and maintained contact with music labels and promoters, participated in regularly scheduled weekly music meetings with the Program Director, implemented, conducted, analyzed and evaluated music research, wrote/produced playlists and maintained databases of music, music labels and contacts.
Education
2019/ JAN
University of La Verne
Graduated with a Bachelor of Arts in Communications with an emphasis in Radio Broadcasting and a minor in Music. Involvements include, KULV-FM, Iota Delta Sorority, Mu Phi Epsilon Professional Music Fraternity, ULV A Cappella Barbershop, Campus Activities Board and various leadership positions.
2013 / JUNE
Canyon High School
Graduated with a 3.7 GPA and the Laureate Award in Journalism. Involvements include: Smoke Signals Newspaper-turned-literary magazine as well as Yearbook writer and layout editor.